What the bots actually did

Industry context, so the numbers above have a yardstick. TIME told Digiday that AI crawler requests to its site now exceed human traffic on most days, and that it receives more of them than most of the roughly 7,000 sites in TollBit's network. Its ad partner Mobian puts the share of brands with a markdown version of their own site at about 15%. Those are their figures for their properties, not ours — our own counts are the ones above, whatever they happen to be today.